With the vaccine roll-out, I can’t help but think what a post-Covid London is going to look like, and how we are going to promote The City on the world stage moving forward.
Continue readingBrand value is arguably the most valuable asset a company has, but so often Boards don’t seem to see it as their responsibility. Here I have put pen to proverbial paper and explained why this age old habit needs to change.
Continue readingAt no time, certainly in my memory, has any industry, including advertising, experienced such accelerated change as it has this year, and yet its future seems somewhat in question.
Continue readingBusinesses seem to have fallen into three categories over the last few months. There are those whose marketing departments seem to have adopted radio silence, there are those who have put information out on the pretext of being helpful but have shown in their follow through that it’s only skin deep. Then there have been those who have put information out and been transparent about how they are handling things – even when it’s hard. They have shown they care about their customers and do not take them for granted. Bravo!
Continue readingWith the vaccine roll-outs, I can’t help but think what a post-Covid London is going to look like, and how we are going to promote The City on the world stage moving forward.
Continue reading