Why brand value needs to be a board room priority

The other day I found myself talking to a Board of Directors and their C-Suite, explaining why brand value is not only the responsibility of a company’s marketing team, but one of the most important areas of responsibility for the board itself. As an intrinsic part of my work as a Non-Executive Director, this is …

To succeed in today’s climate, advertising needs to remember its purpose

The more things change, the more things stay the same – such is the truth in so many areas of work and life. However, at no time, certainly in my memory, has any industry, including advertising, experienced such accelerated change as it has this year, and yet its future seems somewhat in question. Last month, …

What do you have that other people want?

Businesses seem to have fallen into three categories over the last year. There are those whose marketing departments seem to have adopted radio silence, there are those who have put information out on the pretext of being helpful but have shown in their follow through that it’s only skin deep. Then there have been those …